Marketing & Media

How Can Marketing Firms and Brands Use an Explainer Video?

Explainer videos are a vital tool for companies that deal with communications and marketing campaigns. 2D animated video is the most effective method for quickly relating to information and ideas. Video is a very illustrative media channel capable of gaining the attention of a large audience.

Here are a few ways government organizations can use explainer video:

Brand Identity: Video can help marketing firms establish a brand presence for their clients in an engaging and memorable way. Video is being used by most brands as a way to better stand out from their competition by creating a brand story in a visually engaging way.

Promoting Major Events: Video can help PR firms get the big news out quickly and effectively so they can reach the widest possible audience. When a business is announcing an IPO, merger or acquisition, an animated video can relate this information in a way that is consistent with branding.

Share Events Timelines: An explainer video is an effective way to layout a timeline of events for educating an audience. Figures and historical facts can often be difficult to sit through. However, with the storytelling structure that animated motion graphic video can provide, this information can be much more memorable and engaging.

What are the Benefits of Using Animated Explainer/eLearning Video in marketing?

Animated marketing videos are an excellent resource in an industry that requires frequent distribution of information. Marketing professionals can benefit from using marketing explainer video because it can streamline communications and maintain the viewer’s attention. Studies have found that people remember an average of 75 percent more information when it is presented to them through video. On top of that, they are better able to successfully apply the knowledge they acquired from watching a video. With a motion graphic video, viewers don’t just remember materials – they gain a fuller understanding of them.

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