An animated whiteboard video breaks down a whole lot of complicated detail into comprehensible chunks of information. With their higher engagement ratio, they work better than any other marketing mode. As animated videos have taken precedence over the other available marketing strategies, they have in fact become the new rage among the business owners. A successful story-telling coupled with easily digestible information is one of the reasons why everybody hankers after these videos. Plus your product or service is conveyed in the best possible way through these whiteboard videos which is the other reason for their popularity.