It's not difficult to understand why video or explainer video is so popular these days; for one thing, it's an easy-to-digest format that gives our eyes a break from the overabundance of textual information on the internet. This could be why 1 billion hours of explainer videos, educational videos, animated videos, and whiteboard animated videos are watched on YouTube every day.
Content is all about storytelling. Whether it’s a story about your product, your customers, or maybe even compliance changes, your main goal as a content creator is to share a message that compels, convinces, and persuades your audience to take action.
We all know the story is only as good as its execution. If you have a compelling story, but fail to deliver, your audience is less likely to act. That’s why animated video can be helpful.
Animated video (2D and 3D animated video) is a rich, engaging medium, that is cost-effective, easy to manage, and will help your key points pop. Animatics have all the advantages of a visual medium but use much less time and money than you might think.
Here’s are some reasons why animated videos are effective for storytelling:
Explainer video animations allow you to slide scales and bend natural laws. With 2D animated videos, you’re free to do whatever you want to do. It gives you the ability to bring any concept, no matter how complex it is or out of this world, to life with ease.
Consider starting with a close-up of a person, zooming out to show a crowd, and then blasting up into the air for a truly MASSIVE top view. And, to take it a step further, you can zoom out to show our entire galaxy. That’s practically impossible in real life, but with custom animated videos it’s a snap!
At times, your message can get muddled with the portrayal of real people or can even fail to explain the topic at hand. With animated explainer video, you can take all those factors away and strike a wider range of emotional tones. This can help cover difficult subjects easily and effectively.
If you have ever shot a live-action video, you’re probably aware of how complicated and sometimes frustrating this can be. You must worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account! With animated video, you’re not constrained by any of the above factors.
You can switch backgrounds, add props with a simple click, and even move characters, drag-and-drop. This makes it easy to test different ways to communicate your desired messageIn this blog we have listed the best top 5 Animation Video Production Companies in India. Check it out!
Well, friends, that’s about it! If you are looking for the top animation production companies on the market right now, look no further! And while we can’t speak for the other companies on the list, we can assure you that at Best Animation Studios, we understand that the purpose of developing any 2D animated videos like explainer videos, eLearning videos, marketing videos, or educational videos is to achieve specific business goals. This is why, for every project we work on, our main mission is fulfilling our clients' needs.
No two companies are ever the same or offer the exact same product or services. Keeping that in mind, when we are deep in the production process, we pay special attention to detail so we can find that unique ingredient that makes your brand taste different 😉 Our team of producers, creatives, writers, and animators also know that to develop a tailor-made and detailed video, it is paramount to listen to our client’s needs every step of the way. That’s the only way we can make sure to bring your brand alive and get your message across!
Its 21st century and the business has moved from promoting brands/products by television, radio, classified newspaper to online platforms...